Any illusions that marketers have gotten this whole social media thing down pat will be blown away by the latest findings from Technorati Media’s 2013 Digital Influence Report, which suggests that for everything the media spends across social platforms, the most desired influencers aren’t even being reached. The new report…
In the original, hero Flint Lockwood invents and eventually destroys a machine that causes chaos in his hometown by turning water into food. Number two picks up shortly after, with Flint discovering that his machine is still operational — and now produces food-animal hybrids (such as the “Taco-dile Supreme”). [youtube…
Typically, we think of dogs as sidekicks, best friends, perhaps even confidantes. But rarely do we discover a dog who is a also a lucrative business partner. Maddie the Coonhound is already famous in the Instagram community, where her owner and photographer Theron Humphrey posts photos of Maddie to over…
Books were my best friends, when I was growing up. I read all the time, but wrote little. It wasn’t until I hit my teens that I began to write regularly for fun. None of it was very good, but I had, thanks to countless hours between book covers, learned…
Social networks like Facebook and Google+ are suddenly more image-happy than ever. And that’s awesome, in theory. But images ≠ photos. And that’s an important distinction. (See also Facebook Updates News Feed With Dedicated Feeds, Bigger Photos and Google+ Update Adds Crazy Big Cover Photos + Other Stuff.) According to Facebook, today…
Apple has extended its lead as the top U.S. smartphone-maker, by grabbing another 3.5% of total market, according to ComScore‘s latest data. The Cupertino, Calif. giant captured a formidable 37.8% of the U.S. market during the three-month average period ending January 2013, leaving its competitors in the dust. (ComScore compares…
More middle- and secondary-school teachers are using digital tools in their classrooms and professional lives, a new report says. A study by Pew Research Center’s Internet and American Life Project released Thursday delves into teachers’ increasing technology use, but also expresses educators’ concerns about the digital divide. The study surveyed…
The only thing worse than dealing with haters of your company or product is not having any at all. The product without haters is destined for ignominy and failure. In fact, I’d go so far as to say that your product’s success is positively correlated with the volume of venom…
Persönliche Website von
Prof. Dr. Holger Lütters
Hochschule für Technik und Wirtschaft Berlin
Fachbereich Wirtschafts- und Rechtswissenschaften