If you are surfing the Web from a mobile device these days, odds are you are doing it not from a smartphone, but from some type of tablet. According to a study done by Adobe, for the first time tablets have surpassed smartphones for percentage of website views. Adobe analyzed more than…
It is almost silly to think that in 2013, many enterprises are still struggling with mobile strategies. The fact of the matter is that enterprises can sometimes be just as big, slow and bureaucratic as the Federal government. That can also be true for the enterprise marketing departments that are,…
Persönliche Website von
Prof. Dr. Holger Lütters
Hochschule für Technik und Wirtschaft Berlin
Fachbereich Wirtschafts- und Rechtswissenschaften