In addition to my January 2025 presentations at BVM Berufsverband Deutscher Markt- und Sozialforscher e.V. and VMÖ Verband der Marktforscher I’d like to share a short eyetracking simulation of the (untrained) GPT 4.0 modell with a random advertisement photographed in the Berlin underground. This short slideshow highlights AI’s potential in the marketing loop. My takeaway: Market research will always be needed, but it may not always need humans. 😉