Syfy, known to viewers as Sci-Fi up until 2009, recently celebrated its 20-year anniversary. Along with the channel’s revamped branding, new strategies for formulating and distributing content online emerged. Whether it’s populating Syfy Sync (a second-screen experience for Android and iPad) or preparing for the April 2013 launch of Defiance…
How Syfy Turns TV Shows Into Social Phenomenons
