Last spring and summer, Kathryn Minshew, co-founder of The Muse and Inc’s “15 Women to Watch in Tech”, was trying to raise money for the female-focused jobboard site that was growing thirdty percent a month and reaching 250,000 dedicated active users every month by June of 2012. She pitched herself,…
Why the schadenfreude, you might ask? Why take delight at the misfortune of others? Well, let me be clear. I have endless compassion for the brilliant engineers at Twitter. They’ve built something unbelievably powerful, and it’s a testament to their talents that it runs at all. But I think the…
Any illusions that marketers have gotten this whole social media thing down pat will be blown away by the latest findings from Technorati Media’s 2013 Digital Influence Report, which suggests that for everything the media spends across social platforms, the most desired influencers aren’t even being reached. The new report…
Books were my best friends, when I was growing up. I read all the time, but wrote little. It wasn’t until I hit my teens that I began to write regularly for fun. None of it was very good, but I had, thanks to countless hours between book covers, learned…
Persönliche Website von
Prof. Dr. Holger Lütters
Hochschule für Technik und Wirtschaft Berlin
Fachbereich Wirtschafts- und Rechtswissenschaften