Ein Beitrag von Holger Lütters in den MaFo-Spitzen der planung&analyse. Die Marktforschung beutet sich selbst und vor allem die Teilnehmer immer stärker aus. Nur ein Umdenken und gemeinsames Handeln kann diese Entwicklung stoppen. Marktforschung muss nachhaltiger werden.
Research Project Device Agnostic Research
Holger Lütters wird sich im SoSe 2014 einem Forschungsvorhaben unter dem Titel Device Agnostic Research widmen.
VBKI StartingUp Berlin
Info Research Semester
Ich befinde mich im Forschungsfreisemester und werde nur vereinzelt an der HTW Berlin anzutreffen sein // I am in a research semester and will only be partly available at HTW Berlin.
Makerbot Digitizer Will Let Anyone Scan and Print Physical Items in 3D
Makerbot CEO Bre Pettis excitedly announced a new Makerbot Digitizer Desktop 3D scanner on stage Friday at SXSW in Austin. Currently a prototype, the next-generation scanner will allow anyone to scan a physical item, digitize it, and then print it in 3D, regardless of whether or not they have any…
Should TED Ban Marketing Pitches? Google Glass Talk Was Pure Promotion
Sergey Brin’s Google Glass presentation at last week’s TED2013 conference came off as little more than a product pitch. Wearing his “Google Glass” throughout the presentation, Brin begins by noting that “when we (Brin and Larry Page) started Google 15 years ago, my vision was that information would come to you…
Why Android Takes Forever to Get Cool Apps
Even though there are more Android phones than iPhones in the United States, the number and variety of Android apps lags compared to Apple’s offerings. For instance, Android users had to wait a year before they got Instagram or Pinterest apps. New research helps explain why. There’s got to be…
Married Couple Wanted for Private Mars Voyage in 2018
A new nonprofit led by the world’s first space tourist is mounting an ambitious plan to launch the first manned mission to Mars in 2018, a voyage that could include an adventurous married crew. The project, led by American millionaire Dennis Tito — who paid his own way to space…
Tablets vs. TV: Which Screen Time Is Better For Your Kids?
If your kid asked if he could watch TV or play on the iPad for an hour, which would you let him do? Naturally, it depends on what your child is doing on the iPad, but does your instinct prompt you to answer any particular way? That question gets asked…
Videogame makers discuss LGBT acceptance at ‘Full Spectrum’ event
Despite efforts made by recent games, LGBT (lesbian, gay, bisexual, and transgender) gamers still face a long road to equality in the community. To address this, EA yesterday hosted an event at the Ford Foundation to discuss the issues facing gay gamers and how best to solve them. “Full Spectrum”…
